The new logo is also anticipated to make an appearance at Respect, an Aretha Franklin biopic set to hit theaters in August 2021. The coronavirus pandemic has delayed many blockbuster films, including No Time to Die the latest in the James Bond franchise.Īt the time of writing this, Leo is expected to debut in July 2021 at the premiere of the Channing Tatum comedy Dog. It’s a little difficult to pinpoint when the new MGM logo will make its debut. Few changes were made to his look or logo, the most prominent being a short-lived “Stylized Lion” logo that debuted in 1965 but quickly reinstated Leo back into his prominent position. This allowed Leo to enjoy a lengthy career in the spotlight. Leo was also born in the same zoo as Slats and was notable for being the youngest lion of his predecessors. The most famous MGM lion is Leo, who made his debut in 1957 and has been featured up until his CGI present in 2021. His appearances were short-lived with MGM and George retired in 1958. GeorgeĪnother lion, George, was introduced in 1956. Tanner retired in 1956, the same year as Jackie. He replaced Telly and Coffee, but not Jackie who still maintained an active presence in remaining black and white MGM logos. Tanner, debuting in 1934, took over MGM’s Technicolor films and cartoons. Bill, Telly, and Coffee were used in two-strip Technicolor and color films until their retirements. More lions in MGM openings with Jackie? Watch closely in the reel linked above. Then, Coffee stepped in that same year until 1935. Bill debuted in 1927 and retired within the year in 1928. Three new lions arrived with a few years of one another. This amounted to over 100 films until his retirement in 1956. His impressive roar - sometimes relaxed, sometimes more growl with gravitas - was featured in every Metro-Goldwyn-Mayer film opening. He quietly observed audiences in “A Goldwyn Picture” and Metro-Goldwyn-Mayer until his retirement in 1928. He is distinct in that his is the only lion that has never roared on camera. Slats, born in the Dublin Zoo, debuted for MGM in 1916. These include the following lions and their retirement timelines. Since 1916, six lions have served as the MGM mascot. This was chosen as a nod to Dietz’s alma mater, Columbia University. Metro-Goldwyn-Mayer wasn’t founded until 1924, but its furry mascot roared onto the scene in 1916.Ĭreated by Howard Dietz, a publicist for Goldwyn Pictures, the earliest incarnation of the lion was surrounded by a ring and scrollwork of film. The classic MGM logo font is also included in monogram’s refresh, along with Leo’s distinctive roar. The mascot is able to keep his gold design as part of the new rebrand. Most noticeable is that Leo the MGM lion is now CGI. “It was an exercise in innovation, scale, and taste with the fundamental challenge of continuing to honor and preserve an already legendary brand.”ĭesign changes were subtle. “The rebrand of MGM was an incredible endeavor for Baked and to date one of our proudest achievements,” they write. It was a silver screen dream come true for their creative team who spoke highly of the opportunity on their website. MGM worked alongside Baked Studios in Culver City, California on the logo refresh. Part of that evolution means creating a more modern brand logo. Logo Rebranding for the MGM EvolutionĪfter a year as unprecedented as 2020, it has become clear that the entertainment industry is ripe for evolution. MGM, one of the world’s oldest film studios, is bringing its iconic roaring lion to CGI for the first time. It’s an evolution 97 years in the making for Metro-Goldwyn-Mayer.
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